Instagram's Time Counter & What It Means to be Looked At
mutual.substack.com
A few weeks ago, Instagram tried something new. Above each of my reels—each of my quick little 5-second joke videos—it announced how many total hours had been spent watching the videos. Cumulatively. Across everyone who’d seen the video. And I felt disgusted
Instagram's Time Counter & What It Means to be Looked At
Instagram's Time Counter & What It Means to…
Instagram's Time Counter & What It Means to be Looked At
A few weeks ago, Instagram tried something new. Above each of my reels—each of my quick little 5-second joke videos—it announced how many total hours had been spent watching the videos. Cumulatively. Across everyone who’d seen the video. And I felt disgusted